Similar to the conventional forms of marketing, social media also experienced several types of challenges. Some of the leading ones including:
Choosing the appropriate strategy
Choosing the best management approach for your social media business requires effective planning. For instance, a brand should be able to choose whether they want to have a local or global strategy. Choosing a `one size suits all` strategy is, therefore, the best approach for the company to consider. Although one company might benefit from using a global approach, where their strategies are similar across all platforms, another might brand might that focusing on a particular regions will suit their needs. Furthermore, a company that tries to use localization techniques is more susceptible to incompetencies that arise from a lack of cultural understanding.
Maintaining the company ethos
It can be rather challenging to hold the reputation of the brand, especially since Social media comprises of different types of individuals. Having said that, for anyone Facebooking or tweeting on behalf of a company, this is the reality that they often have to work with each day. Since this responsibility can be placed on several individuals, either experienced editors or even interns at the company, it is important that the company outlines the appropriate guidelines for all staff to follow. This sometimes proves to be a difficult task.
Although effective brand regulations might go a long way in preventing social media complications, there is no brand that guarantees that all customers will post positive remarks. As a result, the largest challenge for social media strategists is to develop the best response for managing social media complications. For most brands, this trend is to use social media as a customer care resolutions center, which can sometimes make it difficult to manage challenges that arise in terms of services provided.