Social media marketing refers to the process whereby websites use social media platforms such as websites to market their services or products. In most cases, these social media platforms feature a special data analysis tool, which helps them to evaluate the progress, effectiveness, and suitability of their marketing regimes. This type of marketing can be used to address several stakeholders by leveraging the benefits of social media marketing. Some of the major ones including potential customers, potential employees, bloggers and general internet users. When it comes to the strategic point of view, social media marketing comprises of the implementation of a marketing regime, rules, setting the targets and the marketing style or approach as well. One of the most effective methods of using social media is to allow clients to post their reviews and remarks about a particular product, rather that using generic content that is prepared by a marketer.